Isabella Wen — Marketing Strategist & Content Creator

More Than Campaigns.
Building Movements. Marketing Strategist & Content Creator
for startups, e-commerce brands, and teams reaching Gen Z.

Hi, I’m Isabella. I help startups and organizations connect with their audiences through content strategy, short-form video, audience research, and campaign storytelling. I’m interested in what makes people stop scrolling, start caring, and take action.

Growing up, I've always been infatuated by the power of stories.

The power to bring about fullness in life and the human experience.

The power to unite people across the globe and across differences.

The power to shatter the status quo.

So, I began storytelling.

Here's my story.

Featured in CBC • National Observer • Schwartzman Reisman Innovation • Open Media

My favourite game is NYT Connections.

Sixteen tiles, and somehow, there’s a thread.

I'm enamoured by connection, and more than anything, I strive to be a connector and bring others the joy and reverence their stories bring me. So, I’m building spaces where more people can find connection. Where people can build, reiterate, and build again, together.

01 · Owned channel · Audience building

@isabellawens: a 15K community of ambitious Gen Z

The goal: Help young people find opportunities and build impact-driven careers, and grow an audience that trusts what I recommend.
What I did: Built recurring formats: opportunity roundups, scholarship and program breakdowns, career advice, and tech explainers like Op-Ed translations with Open Media and series like Impact with Isa. I used analytics to test hooks, formats, and calls to action.

+2,500 followers in three weeks
109,111 saves vs. 99,635 likes
43,492 shares
8% average conversion rate

Instagram analytics, 90 days ending Oct. 11, 2026.

View reel ↗ More on Instagram ↗

02 · Brand partnership · UGC

Jobright.ai: an AI job-search tool, told as career advice

The brief: Introduce Jobright.ai to students and early-career job seekers in a way that feels useful, not salesy.
Creative choices: I started with the job seeker's problem instead of the product, showed the tool in context, and kept the voice and pacing of my advice content so the video fits naturally in the feed.

I also consulted, created content, or did event marketing for

OpenAI
How They Hire
10K Coffees
The Period Purse
UNICEF Canada

Watch the Jobright.ai reel ↗ Harvard Crimson Global Case Competition ↗ yuni.social ↗

Fintech · six months

Click-through rate

2.0%

2.8%

Bounce rate

4.0%

2.1%

Before After

Stretchy · four months

+15.2%subscribers

14.3%Mailchimp CTR

03 · Email marketing · Operator experience

Fintech + Fertility Solutions Companies: emails that earn the click

Fintech: Improved email performance for an AI startup over six months, raising engagement and cleaning up deliverability.
Stretchy: As Media Team Lead at a fertility solutions startup funded by Sauder Venture, I tested subject lines and refined the content cadence.

+40% CTR, from 2.0% to 2.8%
4.0% → 2.1% bounce rate
+15.2% subscribers in four months
14.3% Mailchimp CTR

04 · Event coverage · Nonprofit & policy

On the ground: mini-mic interviews and conference coverage

The brief: Capture the energy of an event and turn it into content that people who weren't in the room can feel part of.
What I did: Mini-mic interviews with attendees at Plan International Canada's I Have a Name film premiere, plus coverage of the Canadian International Council's Building Bridges in a Fragmented World conference.

I Have a Name premiere ↗ Building Bridges conference ↗

More Than Campaigns.Building Movements. Marketing Strategist & Content Creatorfor startups, e-commerce brands, and teams reaching Gen Z.

My favourite game is NYT Connections.

Content with a job to do.

@isabellawens: a 15K community of ambitious Gen Z

Jobright.ai: an AI job-search tool, told as career advice

Fintech + Fertility Solutions Companies: emails that earn the click

On the ground: mini-mic interviews and conference coverage

Three ways to work together.

Content strategy

UGC & brand content

Email marketing

I investigate before I create.

From policy argument to the feed

From focus group to product recommendation

Generation Mental Health

UBC Health Together Research

Reimagine Playbook 2025

What Would Online Safety Look Like If Young People Helped Design It?

Youth Media Literacy Synthesis

SFU Youth Climate Anxiety

UNITI Community Grants

Downtown Surrey BIA Civic Reports

Vancouver Park Board Recommendations

Gender Equity & AI Deepfakes

Dixon Transition Strategy

Always aspiring to be the connector.

I was told I'd have to choose.

I started by bringing people together.

Then I shared what I was learning.

The pieces point to one purpose.

Always starting something new.

Loudly Labs

Rose Tinted Ceilings

Let's Change Confidence

Inside Nyéléni Series

Helping people find their voice—and use it.

Speaking highlights

Media Highlights

Spotlight Feature on Youth Leadership and Social Impact

Parents Saying No to Smartphones & Youth Perspectives on Emerging Tech

Amplifying Climate Change Voices Through Storytelling & Journalism

Surrey Students Awarded National Fellowship for Community Leadership

Changeworker of the Week: Isabella Wen on Youth Advocacy

More Than Campaigns.
Building Movements. Marketing Strategist & Content Creator
for startups, e-commerce brands, and teams reaching Gen Z.